Expect Good Things
by Jon Robert Quinn
The saying goes you must give to receive. You must give respect to get respect. You must give love to get love. And you must give money if you want something in return. The same goes for your business. If you don’t give your business one hundred percent, it won’t give it back. My advice to any business owner is to love your business like a child. It’s born, it lives, it thrives, and it even makes you proud. It puts a smile on your face. It makes you cry. It’s a breathing, living, growing extension of you and someday, like everything in this world, it will die. But, like everything you do, if you love it, cherish it, raise it to be successful, it will love you back.
I remember when I was building my first business. It wasn’t really a business at all but more so, was a part of me. I am referring to my music. From day one, I always thought ahead. I knew right out the gate marketing my brand as my real name would be almost impossible, considering my biological name is Robert Jones. I knew I needed to create something catchy. I needed to create something unique and it had to be timeless. I used names like John Michael Montgomery, a country singer in the 1990s and David Lee Roth, a rock singer from the 1980s as a reference. I came up with Jon Robert Quinn. I was 17 years old at the time. I took Jon from Jones, Robert, my first name and Quinn, my mother’s maiden name creating the brand that everybody knows today. This was just like naming a child. I knew that this journey would be a long one and I was in it to win it.
Throughout the years, I have owned retail stores, written several books, produced a ton of music, built talk shows, appeared on television, even did a little acting, and everything has been under the name Jon Robert Quinn. Why is this? There are two reasons really. One is because I am passionate about my business and the second reason is because rebranding yourself takes a lot of time and energy and getting that message to the community is very expensive.
I think one of the most expensive things in life is education. I am not talking about a college education, though that is very expensive as well, but more so talking about the lessons we learn in life. We make mistakes and that sometimes costs us a lot of money, relationships, even marriages. Your business has the same trials as life. I think one of the biggest mistakes people make with their business is not taking it serious enough. A lot of people are afraid to take that leap of faith and go all in. They have one foot in and one foot out. A lot of times they have a part-time or even full-time job as well. A lot of times I will tell an entrepreneur to quit their job and climb into the trenches. Getting into survival mode and not being able to make rent or even eat builds character and makes us THINK. Without thinking, we cannot succeed.
I work with a lot of local businesses hosting business talk shows in the region. I currently host 9 shows in Sacramento alone and currently work with over 200 local businesses. I see a lot of what business owners go through. I see the mistakes they make. I know who’s making money and who isn’t. I even know who thinks they are making money but will most likely be out of business in the next couple of years because they don’t have the proper foundation set for their business. Too many people are trying to perfect the hamburger without getting the product out to the community and building a following. One business I am very impressed with is a company called Detoxination Wellness Centers. These guys have a unique product and are not only innovative, but are using science to give people an all-natural approach to become healthier.
What I find most appealing about working with these people is the fact that dad created this system, implemented it, built it into a sustainable model and the son now is taking the company to the next level. It doesn’t stop there. These fine folks are creating helpful tools for people all over the world, creating new streams of income and reaching more people to help more people. This is loving your business like a child and creating a model that is sustainable for generations.
When your first child was born, what did you expect? You expected good things. You want your child to succeed. You want your child to fall in love. You want your child to someday make a child of their own, move out on their own and care for themselves. That is no different than a business. If the business is raised properly, it will outlive you. If raised properly, someday it will take care of you. If raised properly, it will branch out into other smaller businesses and someday grow into something as strong as its daddy. So, when starting your first business, love it like a child, give it everything it needs and expect good things.